Multi-billion dollar project pipeline secured

For many regions, offering meaningful, purposeful careers and the utopian ‘balanced’ lifestyle is a challenge, but recent research has placed Townsville as a top destination for regional relocators. 

The creation and appetite for green jobs (occupations that contribute to promoting sustainability and combating climate change) is on the rise – presenting Townsville as a strong contender for professionals and skilled workers across the country looking to redefine success, prioritise work-life balance while maintaining a desirable lifestyle complimented by a stunning natural environment.   

As the 13th largest city in Australia, and by far the largest population base in Northern Australia, the Townsville region has one of the most diverse economies in regional Australia and is widely recognised as the commercial hub of Northern Australia, currently at the forefront of an enviable green manufacturing runway to achieve the nation’s net zero targets. Over the next five years, the region will deliver over $14.1 billion in committed projects, over 50% of which are defined as green industry projects.  

How Townsville stacks up

• North Queensland’s total project pipeline valued at $33 billion* 

• Equates to 4,975 ongoing jobs, and 17,342 construction jobs 

• Top five largest economy in regional Queensland, contributing $21B in GRP/annum 

• Townsville is one of only nine cities in Australia certified as an Eco Destination 

*Captures projects valued at $10M or more, includes all stages of project lifecycle along the North and North West corridor [Townsville – Mount Isa]. 

With the city’s long sustainability journey recognised now by Eco-Destination certification, Townsville’s focus on emerging industries such as renewable energy and green manufacturing has meant that green projects make up more than half the pipeline’s value and has strengthened the region’s profile not only as a sustainable investment destination, but also a future-proofed community considered by relocators looking to make a long-term move. 

Over the next five years, the project pipeline will mean an uptick in skilled worker demand to the tune of over 22,000 new workers, and by understanding the latest in Australian sentiment, perceived barriers and opportunities for relocators will be key to the region’s success. 

The Townsville Appeal 

• Natural Beauty: Easy access and appreciation for the natural environments that surrounds Townsville and how this contributes to an enhanced quality of life. 
• Relaxed Lifestyle: Opportunities for relaxation, outdoor activities, and the general vibe that feels like a perpetual holiday. An enjoyable and fulfilling way of life. Simple lifestyle creates balance. 
• Community: Sense of belonging, friendliness, and community spirit they anticipate to find in Townsville. Another market of a relaxed and easy-going lifestyle. 
• Affordability: The economic advantages of living in Townsville – in particular, lower cost of housing. 
• Climate: Warm climate and sunny days is a draw for many – referencing the climates positive impact on outdoor activities and health as key reasons for considering a move. 
• The Right Size: Strikes a balance between urban conveniences and community atmosphere. 

In recent research conducted by Townsville Enterprise, regional relocations for metro-city residents has never been more appealing, with 1 in 5 metro residents considering a move to regional Australia, and over 81% of Australians more focused on achieving simplicity and resisting the pressure of ‘hustle culture’.  

Townsville Enterprise CEO Claudia Brumme-Smith said Townsville’s offer is appealing to metro-city relocators looking for balance. 

“Townsville is a place that offers the best of both worlds, where world-class innovation and nature coexist, and over 93% of regional relocators through the survey agreed the region had strong appeal as a place to live and work,” Ms Brumme-Smith said. 

“With over 77% of potential relocators considering a move in the next three years yet undecided about their final location, and 56% considering relocating to a larger coastal centre, Townsville is in the pole position as the preferred liveable city of choice.”